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The challenge
Shoot a high-energy commercial with Vietnamese pop star Noo Phước Thịnh — in one day.
The script called for two full days, multiple locations, and a stunt. The math didn’t work. But the shoot had to.
The approach
We cut to the essentials: natural light only, to avoid heavy setups in a massive, hard-to-access location.
We negotiated an exceptional 8-day prep on-site with the DOP — mapping every second, every shot, every move.
The result
Shot in a single day, post-produced in Thailand.
High energy, sharp visuals, full production value — widely shared across Vietnam’s youth market.